Increasing SUV craze in India – 36 models launched in 5 years!

SUV car

India’s love affair with SUVs is intensifying.
Indians’ craze for SUVs is growing rapidly and automakers are fueling this craze, with 36 models of SUVs being launched in the Indian market in the last five years alone.

In the Indian car market dominated by hatchbacks, entry-level and mid-size sports utility vehicles (SUVs) are now gaining popularity, leading to new products in this segment.

India’s love affair with SUVs is getting more intense and automakers are fueling this love affair by introducing 36 such models in the last five years. To what extent, some of the most popular models have waiting periods of more than two years, and new orders are piling up.

Car buyers are now willing to spend more on their personal journey and prefer top-end models with features like sunroofs and connected technologies.

“The SUV segment has seen huge growth in the last few years. The SUV segment’s contribution to the industry has increased from 19 per cent to 40 per cent by 2021-22 and we see it growing further,” Shashank Srivastava, senior managing director (sales and marketing), Maruti Suzuki India, told PTI.

He said that one of the reasons for the growth of this segment is that customers prefer vehicles with high stance road visibility and road visibility.

Of the 30.68 lakh vehicles produced last year, entry-level SUVs accounted for only 6.52 lakh. It’s no surprise that small and mid-size SUVs, introduced in the last five years, have dominated the automotive industry.

“Furthermore, the new millennials want to buy premium car variants with many amenities. The preference for this type of future car has increased from 17 per cent in 2016-17 to 24 per cent in 2021-22. For models like our recently launched Brezza, premium variants account for 70 per cent of bookings,” noted Srivastava. .

Studies also show that people are willing to spend more. Different design, evolving lifestyles, shift from public to private transport as a result of the pandemic, increasing awareness of safety and comfort features are some of the factors driving the growth of the passenger vehicle market, said Shailesh Chandra, Managing Director Passenger Vehicles, Tata Motors.

“Customers today know exactly what they want and we constantly strive to provide them with the same in our range, which is updated at short intervals, in terms of features, variants or brand new products,” he said.

Myung-sik Son, chief sales officer, Kia India, said the growing demand for SUVs among Indian customers clearly shows a strong preference for stylish vehicles. “We launched Carens earlier this year and have already sold over 30,000 units within five months,” he added.

Related posts

Leave a Comment