Netflix | In an effort to get everyone to join Netflix, a Rs 10 pocket plan is about to be introduced. This is called ‘Sasha Subscription’. Here are the full details about it.
Netflix is the world’s leading and most popular OTT platform. For India, it is seen as a bit of a costly platform. Many people are a bit hesitant to subscribe to Netflix due to its cost compared to other sites. Some people, especially those living in rural areas and towns, do not stop watching subscription films and programs due to cost and time constraints. In an effort to get everyone to join Netflix, a Rs 10 pocket plan is about to be introduced. This is called ‘Sasha Subscription’. Here are the full details about it.
Anand Kumar Bajaj, Managing Director and CEO, PayNearBy, said, ‘Everywhere, urban and rural, internet data is being used for chatting and social media. But on further investigation, it was revealed that city dwellers spend internet data on various other things including shopping, education, job search, medicine, mobile banking etc.”
‘Think movies on Netflix for ₹10, the Netflix server itself will crash completely. So we are thinking of what we can name it. Apart from that, we are in talks with Netflix,’ he said. Also, according to a survey and data published by a research firm, 39% of free OTT platforms are used by people living in rural areas.
He said that in the next five years the OTT platform should transform the usage and for that at least 20 percent of the people living in rural areas should subscribe to the OTT platform. 10% of them are knowledgeable about all things digital. Digitally savvy people do everything from bank accounts to shopping online. So, when digitization is fast, 90 percent of the population can be covered in this scheme quickly.
PayNearby is a branchless banking and other financial services provider. Grana is committed to providing digital financial services to local merchants. One of them is Netflix movies for 10 rupees. Already, a pay-per-view plan for movies is in place on several platforms. Let’s see how far this works.